The American company which is the largest soap producer in the world, Campbell, will be entering into the juice business.
The strategy applied for this incursion will be buying Bolthouse Farms in order to start operations in that business line with a determined market share.
The operation will have a cost of 1.550 million dollars, and the financial structure of this operation will be financed by the issuing of mix debt, between short term and long term debt in the international financial market.
In the Stock Exchange market, the company is forecasting an increase on the price of its share in the order of 7 or 8 cents per share by the end of the business today in the NYSE.
This operation also is a statement to the consumer by sending the message that the American companies are trying to offer more healthy products.