The automotive French company, Peugeot, is trying to diversify its portfolio of products in order to minimize the risk of a very competitive market like the automotive.
This is the mainly reason for Peugeot to innovate in other fields beside the automotive industry.
The products are Concept Yatch, is a sailboat of 30 meters of length with larger surfaces of glass. Other product is the PowerBoat, which is a tandem boat with a very powerful engine and great design. The third product is a Concept Jet, which would be targeted to businessman with their own private Jet and is inspired in the HX-1 concept car, with capacity of between 8 and 14 passengers. The last two products are a watch and a bicicle, in order to compete in the bike market with the English company Aston Martin which also decided to design and produce high end bicicles.