PEUGEOT DIVERSIFY ITS PORTFOLIO OF PRODUCTS

PEUGEOT DIVERSIFY ITS PORTFOLIO OF PRODUCTS

The automotive French company, Peugeot, is trying to diversify its portfolio of products in order to minimize the risk of a very competitive market like the automotive.

This is the mainly reason for Peugeot to innovate in other fields beside the automotive industry.

The products are Concept Yatch, is a sailboat of 30 meters of length with larger surfaces of glass. Other product is the PowerBoat, which is a tandem boat with a very powerful engine and great design. The third product is a Concept Jet, which would be targeted to businessman with their own private Jet and is inspired in the HX-1 concept car, with capacity of between 8 and 14 passengers. The last two products are a watch and a bicicle, in order to compete in the bike market with the English company Aston Martin which also decided to design and produce high end bicicles.