TODAY THE BRAND CLARO UNIFIES FORMER COMCEL AND TELMEX IN COLOMBIA
No matter that Comcel is, according to Bloomberg the most important brand of in the country, America Movil has decided to end it.
The reason is the global positioning strategy of the company own by Carlos Slim. They were forced to move to a single brand, this is understandable because Claro already operated in 16 countries of Latin America.
Since 2010 the companies of Slim were a business group in Colombia with 2 segments very differentiated TELMEX in the fixed segent for homes and businesses under the command of Mauricio Escobedo and mobile segment led by Juan Carlos Archila under the brand COMCEL.
This new situation will bring more than, 45 new Smartphones, they will grow their speed Internet access from 20 mega up to 100 mega in the short term.
The Service is also important to improve the brand experience, change the brand to change that image damaged before with COMCEL. In this case they will take some measures for uncongested attention centers and prompt attention.
First increase system capacity, second coverage. Call centers, great investment to solve problems remotely where he clients can proceed for self-help.