BANCO CAJA SOCIAL WANTS TO INCREASE THEIR MARKET SHARE.
The colombian bank, with a social approach, is looking for the way to increase their market share without departing from its original conception.
That is why the directors of the bank are so pleased with the announced maid by the national government in which they will invest billions of COP$ for the interest rate subsidy, because this measure fits with the target of the bank.
They also have been investing stronlgy in order to renovate the image of the bank at the eyes of the people, with a reingeneer of its operational plant, modificating their infraestructure to make the customer better served and that is easy to step into the bank and ask for any financial service.
In that order of ideas the bank already invested 66.000 million COP$ in the current year, and the results were not long in coming because the portfolio has suffered an increase of 25% and the placement of credits 30% annually, that is why the forecast for this year is to increase 10% the profits of 2011.
The president of the bank stated that they are willing to give an additional benefit than the granted by the national government, which lies into extend the years of the benefit so the people of lower socioeconomic strata could have a better shot to achieve the dream of the homeownership.