STUDIO DE MODA THE BIGGEST STAND IN COLOMBIAMODA – PART 2
Continuing with the interview with the Director of Marketing and Product of Studio de Moda Jaime Londoño, we talk about their brands and expectations in Colombiamoda the Colombian and their 1000 squared meters in exhibit.
What business have you done in Colombiamoda?
Many businesses this year. First we have had new clients with the new brand that we are producing: non-project.
Secondly, what we wanted was differenciation, we need that our clients understood that we were different from anyone else. We are the top of top, we are up there. We have a whole life style; we are out just about jeanswear both the whole package, not only clothing both watches, shoes, furniture, cars.
How do you differenciate in the jeanswear universe?
We are a universe of products, as I was saying we have everything for your home, for your car, for your Iphone. For example for the smartphones we have special cases designed for them by diesel, so see. We can find everything.
Sho us the exhibit?
We are worried about you, for instance, here we have a Zen garden, so you can relax, and they make you a free massage, so we care about our customer.
How many meters of exhibit?
More than 1000 square meters.
Is a great bet being the biggest in Colombiamoda?
Was a death zone that no one has ever used before, I bet next year everyone will go for it, but that’s ok. We are always the first we always distinguish from everyone else for creating new proposals and that’s why our clients buy in our stores and not in other places.