STUDIO DE MODA THE BIGGEST STAND IN COLOMBIAMODA – PART 1
In an interview with the Director of Marketing and Product of Studio de Moda.
The Colombian company representant of Diesel and Maritte Francois Girbaud, Custo Barcelona and many others whymedellin discovers why men women prefer to look urban and fresh with this global brands and how emerging local designers are also having spaces in the stores of Pilatos which presented a revolutionary concept at Colombiamoda with more than 1000 squared mts in exhibit.
What is the concept that you wanted to represent here with Pilatos and all the brands in Colombiamoda?
This is Pilatos pop up. We want to have a central point of all the brands we represent, as a brand and as a store. We have as multi-brand the best jeanswear brands in the world. What we did is to have a huge area where we can place all the brands that the store has, first of all you have all the products that you can buy and then around there are niches and spaces of every single brand where you will have a purchase experience. It can be food, playing sports, interact with electronic devices, or coin machines, or taking a picture inside a F1 historical car. Pinarello, roncato , moroso are some of the brands we have.
What brands are present, how is the trail in the store?
The path starts you register of social networks, then you go to Custo Barcelona, then Superdrive that is an English brand where you can play pool and take pictures with the F1 car of the 50’s or rest in the sofa and enjoy yourself. People will explain to you all the aspects of the collection. Then you go to noproject which is the Colombian brand that we are promoting, we do it and design it and are sponsored in an alliance with Bancolombia.
We also have Marite francoise girbau, and Newbalance that launched snickers for the world they made only 600 in the world and here we have 60 pairs unique in the world. this is the past, present and future of tenis shoes, so you can see in their brand how have change in the last years.
What about the prices?
Prices are accessible, between 290 and 390K COP.
What other brands?
We have 55DSL which is a brand were you can eat “obleas”, after that you pass to Agua Bendita, where you can see the catalogue, where the model is Cristiano Ronaldo’s girlfriend, that is spectacular.
Then is Kipling, which is now 25 years old and to celebrated here is the first bag that they made. The anecdote is that the inventor was an engineer and sends Nylon to fix and they dyed it, so it was a mistake but that how it was created. We have the little monkeys representing the brand and are for people to bid for them.